The Williford Brothers  

Laundromat Bootcamp 2025

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Unlock Your Laundromat Empire: The Williford Brothers' Exclusive Bootcamp 2025

 Are you ready to transform your entrepreneurial vision into a thriving laundromat business? The Williford Brothers, Luke and Lee, with over 70 years of combined family experience in the industry, invite you to their exclusive, in-person Laundromat Bootcamp. This isn't just a seminar; it's a deep dive into the proven strategies that have enabled them to build and scale 40 successful Wash House Laundromats across North Carolina. The family's legacy in laundromats dates back to their grandfather in the late 1960s.


 

Why Attend The Williford Brothers' Laundromat Bootcamp?

 

  • Learn from Real-World Operators: Luke and Lee are not just "online gurus"; they are active laundromat owners, who handle the daily challenges of construction and management. Luke brings practical, hands-on expertise from decades in the business, starting with his grandfather in the late 1960s. The brothers have been doing this for a combined 70 years, and it's their passion to share what they have learned.

  • Gain Actionable Strategies: Attendees walk away with a clear blueprint to brand and dominate their market, whether starting with one store or scaling to multiple units. They will learn the brothers' systems for operations, construction, and profitability.

  • Avoid Costly "Stupid Taxes": Participants can leverage the Williford Brothers' experience to sidestep common pitfalls and mistakes that can cost new owners thousands. They share insights on avoiding overpaying for "zombie mats" and making smart investments. As Jordan Berry from Laundromat Resource would say, the Williford Brothers have paid their fair share of the "stupid tax" over the years and want to help others avoid it.

  • Experience the Business First-Hand: The Bootcamp includes in-depth tours of The Wash House Laundromats, offering a tangible look at their business model, systems, and operations. Attendees will see the facilities and learn the backstory behind each location.

  • Master Key Business Concepts: Participants dive into critical areas such as financing, staffing, marketing, and customer experience, ensuring they have the knowledge to make educated, confident decisions.

  • Build a Sustainable Lifestyle: Beyond profit, the Williford Brothers emphasize creating a business that offers a great quality of life and freedom, allowing them to focus on what matters most: teaching, leading, and growing. They have designed their operations to provide this freedom, making personal sacrifices to achieve it.

  • Unmatched Value & Guarantee: The brothers are confident in the value provided, offering an "over-delivered" experience that past attendees like Brandon Understall and Akeem Bogle have highly praised. They have never had anyone ask for their money back and offer a 100% money-back guarantee if attendees don't find the value worthwhile.

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 Who Are The Williford Brothers?

The Williford Brothers, Luke and Lee, are third-generation owner-operators of one of America's most successful laundry chains, The Wash House Laundromats. They are widely regarded as experts in the laundromat industry, with a proven track record of planning, building, and running profitable laundromats. The Williford Brothers regularly consult with investors and laundromat owners across the country on best practices, helping their clients save significant amounts of money per acquisition.

As Christians, the Williford Brothers aim to offer faith-inspired insights on life, leadership, and the laundromat industry. They use their platform to share their experiences and lessons learned from running a successful business, while also infusing their faith and values into their work.

Watch or Listen to Our Podcast

Who Should Attend?

  • Aspiring Laundromat Owners: If you've ever dreamt of owning a laundromat, this is your chance to gain the foundational knowledge and confidence to take the first step.
  • Current Operators Seeking Growth: Whether you own one store or multiple, learn to optimize, scale, and refine your existing operations for increased revenue, net profit, and an improved lifestyle.
  • Entrepreneurs Ready for Action: This Bootcamp is for those serious about investing their time and capital to build a successful business model, moving from consuming information to taking decisive action. As I often say, "inaction is the only thing that has no reward".

Meet The Williford Brothers

Lee Williford 

Lee Williford is a third-generation owner-operator of The Wash House Laundromats, one of America's most successful laundromat chains. Lee grew up in the family business and has a deep understanding of the industry, including how to plan, build, and run a profitable laundromat. As an expert in the field, he regularly consults with investors and laundromat owners across the country, helping them save hundreds of thousands of dollars per acquisition.

Lee is passionate about delivering a superior customer experience, and he has spearheaded initiatives to make The Wash House Laundromats a leader in customer service, convenience, and technology. Under his leadership, The Wash House Laundromats have become a trusted brand in the communities it serves, providing a reliable and convenient laundry service to a diverse customer base.

In addition to his business expertise, Lee is an active member of his church and community, and he strives to incorporate his Christian faith into all aspects of his life, including his work in the laundromat industry.

Luke Williford 

Luke Williford is a third-generation owner-operator of one of America's most successful laundry chains, The Wash House Laundromats. Along with his brother Lee, Luke is widely regarded as one of the foremost experts on how to plan, build out, and profitably run a laundromat. The Williford brothers regularly consult with investors and laundromat owners across the country on best practices, helping their clients save hundreds of thousands of dollars per acquisition.

Luke's expertise in the laundromat industry has made him a sought-after speaker and consultant. He has been featured in various industry publications and has spoken at national and regional events. As a Christian, Luke incorporates faith-inspired insights into his approach to business and leadership, aiming to provide not only practical advice but also inspiration for his clients.

In addition to his work with The Wash House Laundromats, Luke is also involved in various philanthropic initiatives. He is a  serves on the board of several non-profit organizations. Luke is committed to making a positive impact in his community and helping others achieve success in their own endeavors.

 

Luke's One-on One Coaching Program

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