Episode 26: Should I Brand or Expand?
In this episode, Luke Williford and Lee Williford discuss whether to brand or expand. The Williford Brothers, third-generation owner-operators of The Wash House Laundromats, one of America's most prosperous laundry chains, are widely recognized as experts in the planning, construction, and profitable management of laundromats. They frequently provide consultation services to laundromat owners and investors nationwide, saving their clients hundreds of thousands of dollars per acquisition with their guidance. Luke and Lee are devout Christians, and their aim is to offer faith-inspired insights into life, leadership, and the laundry industry.