Episode 16: Who is Your Primary Customer?

Luke and Lee Williford, known as The Williford Brothers, highlight the crucial role of identifying your primary customer in this episode. They emphasize the significance of catering to your primary customer and serving them above all others for success in the laundromat industry. The Williford Brothers delve into how self-serve laundromats, pick-up and delivery, and wash-dry-fold laundromats can benefit from identifying and targeting their primary customers. Whether you're a current laundromat owner or looking to buy one, this episode provides valuable insights for you.  

The Williford Brothers are third-generation owner-operators of The Wash House Laundromats, one of America's most successful laundry chains. They are widely regarded as experts on how to plan, build, and profitably run a laundromat. The brothers offer consultation services to investors and laundromat owners across the country on the best practices, saving their clients hundreds of thousands of dollars per acquisition. They are also committed Christians who aim to provide faith-inspired insights on life, leadership, and laundromats.